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Hello, We are Ba3

A team of creative thinkers and operators who believe in the power of creativity to inspire change. Working seamlessly across brand and digital commerce, we build modern brands with heart and spirit.
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we are
Ba3 was set up in 2023 when founders, Khoa Nguyen and Tony came together through a shared belief in the positive power of creativity. Today, our 9-strong team works out of our Vietnam and Singapore studio, where we are a group of people united by the desire to work with various companies and increase their capital with the help of websites, mobile applications, creative projects, and e-commerce. Our goal is to create a substantial result for the client.
We form small teams for the necessary tasks, which can consist of Creative, Digital Commerce, UI/UX designers, graphic designers, developers, and other specialists. Since 2023, we have constantly been changing in search of ourselves and organically came to the format of an agency that can create digital products and design systems of any level.

Trusted by worldwide platform partners

Ba3.STUDIO

We value partnership, bold creativity and simplicity

Bringing together brand and digital to respond to the needs of a brief, we help organisations do extraordinary things in unexpected ways. We work across a mix of industries, building strong partnerships and treading new ground with each piece of work.

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Three Core Principles

How we work, both as a team and with our partners, is guided by these principles
01

Brand Building

We build brands based on strategic narratives, with every touchpoint from button to billboard considered part of the story. Our brands are more memorable and more meaningful to consumers, commanding more attention and driving pricing power.

02

Systems Thinking

We don’t create static brand guidelines, we build dynamic design systems that empower both marketing teams and product teams. Everything we create is built atomically, meaning it's fit-for-purpose now—and adaptable for tomorrow.

03

Digital Commerce Execution

Our digital commerce team builds Digital campaign, Headless commerce websites: a branded, block-builder system that is easy to use for marketing teams and delivers a totally seamless user experience from funnel to conversion.

Ba3 team

From day one, we’ve been committed to making Ba3 Studio a place where people can feel at ease, broaden their horizon and make the best out of their working time. We do it by putting people at the center of all our doing.

We have a clear vision of who we are and where we want to be — from our work and partnerships to the way we communicate with people. Our principles guide everything we do, reminding us of the present and future we want to create together.
Our Principles
Khoa Nguyen
Founder & Managing Director
Khoa is a marketing and advertising expert with over 10 years of experience working with global brands such as WPP, VML and Dentsu. With a bachelor's degree in Business Administration and a certificate in the entrepreneurship program at MIT BoothCamps Institute of Technology.
Tony
Creative Lead
Graduated from Ho Chi Minh City University of Fine Arts and Monash University in Melbourne, Australia. Creative designer with 13 years of experience in many different fields in the creative design industry, bringing the best experience to customers.
Steve Copestake
General Counsel
A highly experienced career marketing professional with a diverse and international 36+ year corporate and agency background, Private & Public sector. Former Chief Marketing Officer, Department of Culture and Tourism Abu Dhabi, United Arab Emirates; Former Board Director, The Added Value Company, ,Kantar; Former Senior Vice President, Marketing The Walt Disney Company etc....
Nhan Tran
Tech Lead
With more than 14 years of experience in the technology industry and possessing a wealth of knowledge in managing and implementing software and hardware solutions as well as designing enterprise architecture for global customers such as: Prudential, Fedex, Microsoft, May Bank, PnB…
June Nguyen
Partnership Lead
Passionate and experienced Brand Marketing Specialist bringing forth several years of experience planning, coordinating, and overseeing various sorts of events and marketing concepts. Adept at full event management, assisting clients from event conception to fruition. Experienced in developing strong and fruitful relationships with partners and vendors.
Chu Dung
Production Lead
As a distinguished Photographer and Videographer, my journey began in the vibrant classrooms of Singapore, evolving through years of immersive experiences in Vietnam's dynamic production landscape. Collaborating with esteemed partners like Mercedes and Honda Vietnam, my craft is dedicated to transforming ordinary moments into timeless stories. Join our team on a visual adventure where every frame tells a unique narrative.
Thao Tran
Planning Lead
As a seasoned Planning Lead, I specialize in turning visions into reality. With a wealth of experience in streamlining operations and achieving results, I bring strategic insights to every project. Collaborative leadership is at the core of my approach, ensuring organizational success.

We work with those committed to telling their story, conveying the truth and authenticity behind their brand, product and mission. We back people and projects dedicated to positive change.

A dedicated Creative & Digital Commerce Studio

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